Privacy Policy

Updated: August 14, 2025

Contextual Technologies, Inc. (“Contextual,” “we,” “our,” or “us”) is strongly committed to protecting and respecting your privacy rights. This Privacy Policy sets out the basis on which Contextual collects and uses information from visitors to our websites (including contextual.com and subdomains), subscribers to our communications, and users of our applications, services, and related offerings (collectively, the “Service”).

This Privacy Policy also explains your rights and choices with respect to personal data (“Personal Information”) and how you can contact us with questions.

By using our Service, you agree to this Privacy Policy. If you do not agree, please discontinue use of our Service.

1. Scope & Roles

This Privacy Policy applies when Contextual acts as a Data Controller of your information.

However, this Privacy Policy does not cover information that Contextual processes about end users of our business customers (“Customer Users”) on behalf of those customers. In those cases, Contextual acts as a Data Processor/Service Provider under the instructions of our customers, pursuant to a Data Processing Agreement (DPA).

If you are a Customer User and have questions about how your information is handled, please contact the business that provided your data to Contextual.

2. Information We Collect

We collect information from different sources:

Information You Provide

• Registration details (name, email, phone number, username, password, time zone).

• Payment and billing information.

• Information submitted at events, conferences, or through customer support.

• Account credentials to authenticate data sources (e.g., analytics or ad platforms).

• Business relationship details (vendor, partner, or client contacts).

• Financial account information: when you choose to link a bank account through our payment partners (e.g. Stripe Financial Connections), we may collect tokenized account details, ownership information and balance information. This information is solely used for account verification, fraud prevention and the settlement of transactions related to our services.

Automatically Collected Information

• Log data (IP address, browser type, referring/exit pages, search terms, ads clicked).

• Device and usage data (pages visited, features used, timestamps).

• Cookies, pixels, web beacons, and similar tracking technologies.

• Email engagement data (e.g., open/click rates).

Inferred & Combined Data

We may generate or receive inferred data, such as demographic profiles (e.g., income level, interests) or combine data from multiple sources (online and offline) to improve marketing and analytics.

3. How We Use Information

Contextual may use your information for purposes such as:

• Providing and customizing the Service.

• Delivering customer support.

• Authenticating accounts and data integrations.

• Developing and testing new features.

• Conducting analytics, benchmarking, and research.

• Marketing and communications (with opt-out options).

• Fraud detection and security.

• Legal compliance.

• Verify bank account ownership and balances to ensure funds can be settled reliably.

We may also aggregate or de-identify data for research, reporting, or business insights.

4. Cookies & Tracking

We use cookies and similar technologies for:

• Site functionality and authentication.

• Usage analytics and performance monitoring.

• Personalized advertising and attribution.

Some of these activities may be considered a “sale” or “sharing” of personal data under privacy laws. You may opt out at any time by emailing dev@getcontextual.io or browser-based preference signals.

5. How We Share Information

We may share Personal Information with:

• Service Providers: Hosting, analytics, billing, customer support, CRM, and marketing vendors.

• Clients: For identity resolution, attribution, and enrichment services.

• Advertising Partners: For campaign optimization and targeted advertising.

• Affiliates and Business Partners.

• Legal/Business Transfers: In case of compliance requirements, mergers, acquisitions, or asset sales.

We require third parties to process Personal Information only as necessary and to maintain confidentiality and security.

6. Data Analytics & Benchmarking

We may analyze aggregated usage data to improve our Service, provide benchmarking insights, and develop new offerings. Wherever possible, data used for analytics is de-identified.

7. Security & Retention

We take reasonable steps to protect Personal Information against unauthorized access, alteration, or destruction.

We retain Personal Information only as long as necessary for the purposes described in this Privacy Policy or as required by law. Customer Data is deleted or returned per our DPA upon termination.

8. International Transfers

Personal Information may be transferred to and processed in the United States and other jurisdictions where our service providers operate. For EEA/UK users, transfers rely on Standard Contractual Clauses (SCCs) or other lawful safeguards.

9. Your Rights & Choices

Marketing Communications

You may opt out of marketing emails by following the unsubscribe link or contacting us.

Rights Depending on Jurisdiction

You may have rights to:

• Access, correct, or delete your Personal Information.

• Receive a copy of your data (portability).

• Opt out of targeted advertising, “sales,” or “sharing.”

• Restrict or object to processing.

• Limit use of sensitive Personal Information.

To exercise these rights, email us at dev@getcontextual.io. We may need to verify your identity.

California Residents (CCPA/CPRA)

California users have the right to:

• Know categories and specific pieces of data collected.

• Delete personal data.

• Opt out of “sales” or “sharing.”

• Limit use of sensitive personal data.

• Request correction of inaccurate data.

We do not knowingly sell the Personal Information of individuals under 16.

EU/EEA Residents (GDPR)

You have rights to access, rectify, delete, restrict, or port data, and to object to certain processing. You also have the right to lodge a complaint with a supervisory authority.

10. Children’s Privacy

Our Service is not directed to children under 16. We do not knowingly collect data from children. If we become aware of such data, we will delete it promptly.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with the “Updated” date revised. Material changes will be communicated more directly (e.g., email notice).

12. Contact Us

If you have questions about this Privacy Policy or our practices, please contact us at:

Contextual Technologies, Inc.
1217 Park Ave
San Jose, CA 95126

Email: dev@getcontextual.io